#CAPTAIN AMERICA MOVIES EVOLUTION MOVIE#

#CAPTAIN AMERICA MOVIES EVOLUTION MOVIE#

Then Thor was released and that movie featured many key points for the big Avengers movie. After Iron man 2 became successful in the box office, they decided to continue with the franchise by releasing Captain America: The first Avenger which is the starting point of overall story of the Marvel Cinematic Universe. Marvel decided not to ruin what they have achieved with Iron man movie by introducing not so famous superheroes like Captain America and Thor and opted to produce another Iron man movie so that they can build Iron man brand. This created a fear whether to proceed with the franchise or not. The next film in the franchise is Incredible Hulk which bombed at the box office. The scene also hinted the planned Avengers movie. The inclusion of a small scene featuring Nick Fury at the end of the credits created a sense of excitement among its fans that there is more to come. In 2008, Marvel released its first movie in the franchise Iron man. Marvel executed its business strategies in 3 phases and here are the marketing lessons that can be learned from it. This trend of including a mid- credit scene and post-credit scene was started by Marvel and was proven to be a very successful strategy in creating suspense and excitement among audience. Each movie would also include a short teaser at the end for the upcoming movie. Its strategy is to introduce each superhero like Ironman, Hulk, Captain America and Thor through individual movies and those movies would attract large number of audiences for the Avengers movie. But Marvel opted to gradually build the profile of individual superheroes thereby building a brand and a story along the way. Marvel could have thrown money and throw all its remaining superheroes into an Avengers film right at the beginning and that movie would have still made them profits. With a strong brand behind them relatively unknown superheroes could bring profits. Instead of going head on with other superhero movies Marvel decided to opt for building overall brand. It has to be smart to compete with other famous superhero movies that were releasing at that time. But its most famous characters like Wolverine, Cyclops, Magneto, Professor X and Spider man were under the control of other studios. After these superhero movies revolutionized the superhero movie genre, marvel decided to enter into movie making business. They also sold the movie rights of X-Men to 20th Century Fox. So, they sold the movie making rights of Spider man, their most famous superhero to Sony.

How did marvel achieve such feat by using less popular superheroes and not using famous superheroes like Spider man (Spider man was added to the franchise in 2016)? Now it is the highest grossing movie franchise of all time. The entire marvel cinematic universe was made of such underdog superheroes. This movie has collected $519 million in 2015. Ant man, the name itself sounds ridiculous. Doctor Strange is also such superhero but the movie featuring him collected about $677 million in 2016. But this year the movie featuring the same superhero have collected $1.34 billion in the box office. Black Panther is a superhero that many of us would have never heard of.

Captain america movies evolution